Background & Credentials
I am a versatile, experienced IT professional specializing in online business development, technical project management (PMP), and marketing operations. I am always seeking cofounders, consulting opportunities, or another early to mid-stage startup for which my professional & educational background can be an asset. Get in touch, or download my resume.
Work Experience
Director of Operations
2022 - 2023
PokerAtlas
Las Vegas • Remote
- Reduced duration of on-site installations by 25%, by implementing CRM, knowledge management, and customer training frameworks.
- Developed website for flagship poker app, incorporating quote generation, account management, and support ticketing features.
- Identified KPIs, leading cross-functional teams to accelerate the SDL and launch a pivotal cloud-based upgrade on schedule.
Director of Marketing & Tech
2014 - 2022
Stone Age Farmacy
Los Angeles • Remote
- Oversaw expansion of nascent delivery operation up to three locations, presiding over forty employees at its peak.
- Established incentive programs for sales and support staff, reducing employee turnover and boosting weekly sales by 19%.
- Accumulated 9k subscribers via multichannel marketing and loyalty programs, boosting customer return rate 15% over 6 months.
Senior Marketing Producer
2009 - 2014
Major League Baseball Advanced Media
New York • Phoenix • Remote
- Provided cross-functional team leadership, advising and executing club marketing strategies for driving online ticket sales.
- Produced and deployed email campaigns and contests sponsored by Chevy and MasterCard, reaching over 1M subscribers.
- Administered OaklandAthletics.com, presiding over transition to a modern CSS-based, ADA-compliant codebase.
Sr. Web Producer / Analyst
2003 - 2009
O'Reilly Auto Parts
Phoenix, AZ
- Liaised with traditional marketing team to lead digital transformation, online branding, and budding eCommerce initiatives.
- Designed user interface for auto parts look-up system, supervising training and deployment at over 1300 retail locations.
- Conceived and produced marketing collateral for motorsports sponsors, including NHRA and Monster Jam.
IT Liaison to Record Labels
2001 - 2003
Warner Music Group
Burbank, CA
- Produced multimedia websites, promoting new albums by artists from Elektra, Atlantic, and Warner Bros. record labels.
- Devised project management processes covering intranet CMS, digital asset management, and bulk email operations.
- Strategized with international labels to prepare launch strategies and technical requirements for album “listening parties”.
M&A eCommerce Consultant
2001 - 2002
Dinan & Company, LLC
Phoenix, AZ
- Designed, developed, and promoted subsidiary online business offering merger and acquisition opportunities to existing clientele.
- Completed redesign of existing corporate website; improving aesthetics, usability, scalability, and information architecture.
Web Project Specialist
2000 - 2001
FIRETAP Communications
Scottsdale, AZ
- Coordinated with real estate industry partners to promote company services online & drive affiliate sales.
- Redesigned corporate website and produced interactive kiosk applications displayed at national real estate trade shows.
VP, Project Development
1999 - 2000
Networq
New York, NY
- Served as project manager and web producer for internal business development, coordinating outsourced labor when necessary.
- Responsible for technical editing & production of sales proposals and business plans for internal ventures.
Student Intern / Independent Contractor
1997 - 1999
Arizona State University
Tempe, AZ
- Designed and produced department websites for asu.edu, including the first iteration of a site for the student union.
- Awarded contract to complete the first iteration of ASU's Department of Student Affairs website.
Web Producer / Operations Mgr.
1994 – 1998
Cyberscope, Inc.
Farmingdale, NY
- Designed & developed early data-driven eCommerce websites for local small businesses.
- Responsible for client training, content management systems (CMS), and technical support.
Education
Master of Science
W.P. Carey School of Business, Arizona State University
Information Management (MS-ISM)
Through the latest techniques and methodologies, hands-on experience, and relevant case studies, students discover how digital innovations, data analytics, artificial intelligence, and information systems are transforming business.
Bachelor of Science
Arizona State University
Graphic Information Technology
ASU's Graphic IT program lives at the intersections of creativity, visual design and technology, preparing students to create visual content for multi-channel distribution – print, web, photo, video, animation, and more.
Certifications
Professional Project Manager (PMP)
Project Management Institute
Recognized and demanded by organizations worldwide, the PMP validates certificate holders' competence to perform in the role of a project manager, leading and directing projects and teams. Verify credential »
Professional Development
Scrum Training for Business Analysis
Center of Excellence for Professional Development
"Business Analyst" is a key role in creating project success stories to every IT company in the industry. Completing this course earned 2 "Ways of Working" educational hours of the 60 required to maintain my PMP certification.
Project Management Skills for Leaders
LinkedIn Learning - Dana Brownlee
In this course, instructor Dana Brownlee shows how project management skills can help you to become a better, more effective leader and make a measurable impact in the new world of work. View credential, or read more »
Data-Driven Project Management
LinkedIn Learning - Cyndi Snyder Dionisio
In this course, project management expert Cyndi Snyder Dionisio brings together all the formulas, metrics, and the strategic thinking required for data-driven decision-making in project management. View credential, or read more »
Project Management Foundations: Small Projects
LinkedIn Learning - Bonnie Biafore
In this course, Bonnie Biafore defines what "small" means in the context of project management, providing an overview of the small project life cycle, sharing the best techniques for planning, getting things done, tracking progress, and wrapping up. View credential, or read more course details »
User Experience Training
UX Conference - Nielsen Norman Group
Up to 7 days of intensive UX training. Leave with proven UX methods and practical skills you can apply immediately. Learn from NN/g experts, invited speakers, and industry peers. Learn more about the course »
Usability in Depth
Construx Software - Bellevue, WA
Providing techniques, insights, and recommendations on software development best practices for the complete development life cycle—from ideation to deployment. View credential, or learn more about the course »
Project Management Certification Class
B.E.B. Associates - Cave Creek, AZ
This class is geared to Project Managers interested in completing Project Management Institute (PMI) certification as well as enhancing their project management competencies. View credential, or learn more about the course »
Advanced Adobe Creative Suite for Professionals
Sterling Ledet & Associates, Inc. - Atlanta, GA
Projects include advanced selection techniques, perspective grids, using the gradient mesh tool, advanced brush techniques, graphs and patterns. Learn more about the course »
More About Me
Dog Trainer & Host
Rover.com, & Pet Prodigy
I began hosting canine guests in my home through Rover.com several years ago. What began as a way to delay adopting my own dog turned into a tremendously rewarding experience and a thriving side-hustle.
Pets on Wheels Scottsdale
Pets on Wheels
In the spring of 2022, a very friendly stray cat approached me in my neighborhood, which they often do. He was clearly a special cat. So special in fact, that he's become a local celebrity, and a therapy cat for Pets on Wheels.
Graduate Advisor
Phi Gamma Delta
After a memorable undergraduate experience with my college fraternity, the ΑΣ chapter of Phi Gamma Delta, I was honored to have been chosen to serve as the Graduate Advisor.
